Steps to Sell a California Luxury House

by Niz Brown 12/10/2018

The California luxury housing market features dozens of outstanding residences. And in many instances, sellers find it difficult to differentiate their luxury residences from the competition due to the sheer volume of top-notch properties available across the Golden State.

Ultimately, it is important for a home seller to know what to expect when he or she enters the California luxury housing market. Because if you can plan ahead, you can boost the likelihood of a successful home selling experience, regardless of whether your luxury home is located in San Francisco, Los Angeles or elsewhere in the Golden State.

To better understand the California luxury house selling journey, let's examine three steps that sellers can follow to achieve the optimal results.

1. Upgrade Your Luxury Residence

What sets your California luxury residence apart from others? If you consider the homebuyer's perspective, you may be able to find ways to effectively promote your Golden State luxury home to the right groups of potential buyers. Perhaps most important, you may be better equipped than ever before to prioritize home improvement projects.

How your California luxury home looks to buyers is a key factor in the home selling journey. For example, if your Malibu luxury residence boasts a stunning front lawn, homebuyers may fall in love with your house right away. On the other hand, if your Beverly Hills luxury home has cracked or chipped siding or other home exterior issues, homebuyers may be more inclined to pursue other available houses after they see your residence.

Allocate time and resources to upgrade your California luxury residence. By doing so, you can enhance the look of your Golden State luxury house and make your home an attractive choice to buyers.

2. Establish an Aggressive Initial Home Asking Price

What you paid for your luxury home in Sacramento, San Diego or any other California city or town is unlikely to match your residence's current value. Fortunately, you can conduct a home appraisal to receive an accurate property valuation.

A home appraisal enables you to obtain a property valuation based on your California luxury residence's age and condition, as well as the current state of the housing market. This appraisal can help you establish an aggressive initial asking price for your California luxury house. And with this price in place, buyers may be drawn to your Golden State luxury residence as soon as it becomes available.

3. Hire an Expert Real Estate Agent

An expert real estate agent understands the ins and outs of the California luxury housing market. Thus, if you want to sell your Bay Area luxury house as quickly as possible, a real estate agent can help you do just that. Or, if you want to optimize the value of your Anaheim luxury house, a real estate agent will craft a plan so you can get the best price for your residence.

Learn about the California luxury home selling journey today, and you can simplify the process of selling your Golden State luxury residence.

About the Author

Niz Brown

Born in San Pedro, California, as a first generation Croatian, I graduated from California State University at Long Beach with a degree in Mathematics and Chemistry and then earned a teaching credential from San Francisco State University. In 1960 I married native San Franciscan Jim Brown. Jim, was a high school teacher before becoming the owner/chef of La Lanterna Restaurant in Kentfield from 1985-1992. He is now retired. I combined substitute teaching in Marin County with the rearing of our four children, all of whom are grown and have settled in Marin. I became intrigued with the world of homes when we acted as the general contractors in building our own home in Woodacre and another home in the San Geronimo Valley. I began to work the carpet business, and became licensed to sell real estate in 1976. I was an associate realtor with other companies before becoming an independent broker and opening my own office in downtown Larkspur in 1991.

Decades of experience in real estate, plus a passion for details, executed in a creative manner allows me to serve in an exceptional manner. I advise my clients on the preparation of a property for sale and use my skills to assist sellers in arranging for staging, clean up, etc. Then I begin the marketing by having the home professionally photographed I create a property website and create fliers and print advertising. The MLS places the listing on all media site. Then when a offer comes in, the negotiation skills and attention to the details of the transaction take over. Other agents often say "you have the nicest listings". I care deeply about the quality of service I provide. When it comes to representing buyers I am patient and tenacious. I am just as excited as the buyer when we find the right home. I love my job!

I network with agents from diverse brokerages. I operate a "bus tour" with 25 professionals from 15 different brokerages. Operating my bus tour is my way of establishing close relationships with colleagues and gives me the opportunity to serve more effectively. Real estate is a unique community of competitors who work together with love and respect and cooperate to serve our clients.

I have developed a passion for photography and painting larger-than-life images of flowers. I am a signature member of the National Watercolor Association. At close of escrow each of my clients is given a choice of one of my prints for their home.